Facebook address means nothing to millions & millions of people?
OK, now this fail is completely blowing me away. It’s one of those things that makes you think “is it me?”, “did I really see that?”, “I must be wrong”, “am I insane?”.
Early on in the Olympics, I kept seeing this ad by Proctor & Gamble. It was touching, but what struck me the most was the Facebook address at the end:
Huh… Ampersand in the title – is that right?
So, I’d keep watching & I’d see it again. “I’ve gotta take a picture of that & check it out”, I’d say to myself – but I didn’t. I wasn’t really sure of the address, maybe I didn’t see things right.
Ampersand (&) can be in an address, but it is a reserved character meant for a different purpose than the actual address.
Can an agency in charge of a multi-million dollar campaign really not know this?
Can an agency really run a multi-million dollar campaign with the wrong Internet “phone number” – and no one notices?
Having a web development & marketing company, we sure stress when we publish contact information – we dial the numbers, type in the addresses, scan the QR Codes, and test the @mentions.
At some point the ads with this Facebook address stopped. But it kept bugging me.
I became positive that this was indeed a bad address, P&G had spotted it, and it had been pulled.
So I googled variations of “P&G facebook URL fail” – nothing. Tried mashable, nothing.
Well, I was partially right.
It is a bad address, P&G hasn’t spotted it (and apparently no one else has), and it hasn’t been pulled (my lovely wife just saw it on TV! And found it on P&G’s YouTube channel).
Has no one really noticed this? I can’t believe (really – can’t!) that I’m the only one. Yet, the ad is still playing to millions of viewers. On YouTube Proctor & Gamble still have it playing (and 1.3 million views later, it still has the wrong address).
Check it out:
Has this story already made the rounds, and P&G didn’t get the message?
Am I missing something? Or have millions & millions of people & dollars missed something?
Or maybe, that Facebook address at the end doesn’t mean anything. That would be hard to take (afterall – online marketing is what I do for a living!). Please tell me it isn’t so…